Company Sweet Treats
Description: Cookie delivery service that specializes in baked cookies
that meet dietary restrictions such as, gluten free cookies or vegan
cookies, etc. that will be under the Walmart organization.
Competitive Analysis
Triple click
your mouse anywhere in this paragraph to replace this text with the description
of your competitive analysis.
Current
company’s strengths and weaknesses
Potential
Competitor’s strengths and weaknesses
Competitive
Rival’s strengths and weaknesses
Target Market
Product
Place
Promotion
Price
Competitive
Barriers
Likely
responsesStrategy and Positioning Analysis
Company Sweet Treats
Description: Cookie delivery service that specializes in baked cookies that meet dietary restrictions
such as, gluten free cookies or vegan cookies, etc. that will be under the Walmart organization.
Competitive Analysis
Triple click your mouse anywhere in this paragraph to replace this text with the
description of your competitive analysis.
Current
company’s
strengths and
weaknesses
Potential
Competitor’s
strengths and
weaknesses
Competitive
Rival’s strengths
and weaknesses
Target Market
Product
Place
Promotion
Price
Competitive
Barriers
Likely responses
HERE IS THE INSTRUCTIONS FROM THE PROFESSOR. The chart above is my portion of the project.
Create a new and unique (not already offered) product or service that will be launched by
either an existing organization or one the team creates.
Obtain your instructors approval for the teams product or service BEFORE beginning this
project by having one team member private message the instructor what the team has
decided on.
Complete the following assignment using the Strategy and Positioning Analysis template.
Develop a 1,800 – 2,100-word analysis explaining the following headings:
Describe the organizations background, industry, and product or service.
Describe, in detail, the product or service.
Prepare the SWOT analysis of the organization and offering.
Explain a competitive analysis of the organization and offering.
Describe your target market in detail, including information on the geographic, demographic,
psychographic and behavioral factors used to choose your market segment.
Identify the needs that cause your target market to buy.
Create a written positioning statement that identifies:
o Your organizations product/service
o Your target market
o How your product solves the target markets needs
o What makes your organization different from its competition
Include at least four sources of research that support your analysis; at least one must be the
textbook, one from the University of Phoenix library, and one piece of secondary research.
Format your assignment consistent with APA guidelines.
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attachment
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