All information in Pic2500 word without number of Reference / put CitationTask 2.- LO3 – Assessment Criteria 3.1 (M2, D2):
Justify any one strategy that you consider most appropriate for Oman Sail or Ministry of Tourism.
To achieve pass you must;
Select any one strategy from market entry, substantive growth and limited growth strategies
that you consider appropriate for Oman Sail. out of three select any stva gey that consider
Select any oney sub-strategy from market entry, substantive growth and limited growth
strategies that you consider appropriate for Oman Sail.
• Justify the rationality behind the chosen strategy for Oman Sail.
why select appropriate main strategy and sub-strategy -> both. gine reasons .
To achieve M2) you will have used a range of methods and techniques such as Scoring and Ranking
Method (SRM) or Cost Benefit Analysis (CBA) to explore the selection and justification of the strategy
and for Oman Sall. when you justify SRMOOSBA scost Benefit
To achieve D2, you will have demonstrated autonomy and independence by developing most unique
strategies for Oman Sail. The strategies that are discussed in the class should not be repeated. The
selection and justification may be shown through advanced market analysis or research.
Bring new strogtay – Select new strategey not repeated same strategy.
*taking from out said.
alizz islamic bank – A growth story
alizz islamic bank (SAOG) was established in accordance to Royal Decree No. 69/2012 which amended
the banking law to include Islamic banking at licensed banks through either specialized banks or
independent entities at the existing commercial banks. Founded in November 2012, alizz islamic bank
provides retail and corporate finance through branches, online (alizzislamic.com), and mobile devices.
alizz islamic bank is here to deliver exceptional and sustainable results to our stakeholders by providing
superior Sharia compliant financial solutions. The bank headquartered in the Central Business District
Area in Ruwi, Oman but plan to decentralize every local alizz islamic bank branch as a headquarter for
satisfying all its customers financial needs and helping them succeed financially. The total paid up
capital is 100 million Omani Rials of which 40\% was raised by public investors during the Initial Public
Offering (IPO). 60\% was contributed by the banks Promoters who come from diverse yet
complementary backgrounds, and share extensive experience in leadership roles, all of which
contribute to establishing a solid foundation from which alizz islamic bank can flourish.
While the initiation of modern Islamic Banking dates back to 1963, the present-day practice debuted in
1975, when banks were established and mandated to operate in adherence to Sharia rules and
principles. Ever since, Islamic Banking has been one of the fastest growing sectors in the global
banking industry. As new geographies continue to open up to Islamic Banking, industry forecasts
suggest that Islamic Banking assets held by commercial banks globally will continue to grow. The pace
of growth has increased dramatically over past decade driven by awareness and demand, as well as
easier access to Islamic Banking services. Across world markets, and particularly in the GCC, South-
East and South Asia (which is home to over 50\% of the total Islamic Banking industry), the strategy
has been to allow a dual banking system, whereby Islamic Banking co-exists with conventional
The growth of the Islamic Banking industry has been fuelled by surging demand for Sharia-compliant
products, not only from financiers in the Middle East and other Islamic countries, but also by investors
worldwide, thus making it a global industry. Besides its vast geographical expanse, Islamic Banking is
witnessing rapid expansion across the whole spectrum of financial activities including personal banking,
insurance and capital market investments. The continued growth in the Islamic banking industry is
attributable to three factors: increasing demand from a large number of Muslim communities (including
Muslim immigrants to western countries); oil wealth in GCC countries, and the growing attractiveness
of Sharia-compliant financial services to non-Muslim investors seeking ethical investments and
banking practices. Omans Islamic banking (including Islamic windows) is expected to continue its
Page 4 of 8
Purpose of this assignment
This assignment will enable the students to evaluate various strategies available for a bus need
organisation and implement a chosen strategy. Students will learn substantive growth strategies, in
growth strategies, market entry strategies and retrenchment strategies. They should able to select any
Strategies students will ensure that sufficient arrangements in terms of resources such human and
others are kept ready. At the end, students will able to review and evaluate the strategy
that they chose
and derive appropriate feedback
Tourism is a serious business Oman Sail
Oman Sail serves as an extension of the Ministry of Tourism and applies its expertise to develop
tourism in Oman. Using sports as a platform, Oman Sail has helped in raising the countrys global
profile as a high-end tourism and investment destination. Oman Sail has undertaken efforts in
collaboration with the ministry of tourism such as setting up tourism pavilions and sailing participations
targeting the Sultanates key markets such as the UK, Italy, France and Germany. Sporting activities
can be very efficient way in attracting tourists as well as marketing Oman as a tourist destination as
focussed groups are talked about. Whenever a major sailing events take place in the countries which
are key markets for Sultanate, Oman Sail make sure of their presence there. In conjunction with the
ministry, Oman Sail build pavilions at the venues to give a glimpse of Oman to the people there. The
pavilions are managed by Omanis, who create an Omani atmosphere for visitors. In the pavilion, Oman
Sail will have a carpet weaver from Al Hamra, a potter from Nizwa, and a lady from the interior
practicing Henna. The pavilion is also adored with pictures to showcase the beautiful coastline of Oman
and visitors are offered dates, coffee, and reose water.
The crisis in Europe has not impacted this industry according to Mr. David Graham, CEO of Oman Sail.
He says, tourism was selected as one of the four diversification sectors in the country and it is a serious
business. With any campaign one need to keep pushing and pushing and that is what Ministry of
Tourism and Oman Sail is doing.
Source: Extracts from Business Today, Supplementary Magazine, Issue 201, August 2015, pp 22-23.
Task 1 – LO3 – Assessment Criteria 3.1 (M1):
Analyse the appropriateness of market entry, substantive growth and limited growth strategies for
Oman Sail to increase the tourism sector.
To achieve pass you must;
o expline: brief
Give a brief description of market entry, substantive growth & limited growth strategies.
Give a brief description of sub-strategies of market entry, substantive growth & limited growth
Analyse whether the above strategies are appropriate for Oman Sail.
* all the three whether appropriate on oman Sailor not.
To achieve M1) you will make effective judgements by comparing market entry, substantive growth and
limited growth strategies and suggest most appropriate category of strategy for Oman Sail.
* comparing all three category which the most appropiate.
Page 3 of 8
steady growth over the coming years. Reports and banking experts are also expecting that oran
should witness a growth of sukuk as local and regional players look to raise funds in a Sharia compliant
Source: http://alizzislamic.com, viewed 18th September 2016,
Task 3-L04 – Assessment Criteria 4.1 (M3, D3);
Assess the roles and responsibilities of alizz bank personnel to implement a robust growth strategy.
To achieve pass you must;
Mention different roles of personnel at alizz bank.
Mention different responsibilities of personnel at alizz bank.
Assess the roles and responsibilities of personnel at alizz bank.
To achieve M3, you will have used appropriate structure and approach in presenting the roles,
responsibilities and assessment of personnel for alizz bank.
To achieve D3, you will have applied innovation and creative thought in assessing the roles and
responsibilities for alizz bank.
Task 4 – L04 – Assessment Criteria 4.2 (M1):
Analyse the key resources required to implement growth strategy for alizz bank.
To achieve pass you must;
List key resources required to implement growth strategy for alizz bank.
Analyse each resource you have listed in the light of alizz banks growth strategy.
To achieve M1, you will make effective judgements while analysing the resources by comparing various
resources from one another both for alizz bank.
Task 5 – L04 – Assessment Criteria 4.3 (M2, D1):
How can you evaluate SMART target in case of alizz banks growth strategy?
To achieve pass you must;
Give a brief description about all the variables of SMART.
Evaluate how SMART will be useful to alizz bank in achieving the growth strategy.
I certify tha
To achieve M2, you will have used range of sources of information for evaluating SMART target for alizz
To achieve D1, you will have proposed realistic improvements against defined characteristics for
success of SMART approach for alizz bank.
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